October is National Bullying Prevention Month – and Secret Deodorant’s Mean Stinks campaign hosted a nationwide event on October 23rd, creating the largest rally ever in an effort to stop bullying among girls. For the first time, thousands of students in high schools across the country held simultaneous events, joining together to “Gang Up for Good” during a live-streamed assembly.

Now in its third year, Mean Stinks has also joined forces with Zendaya (shown on left), from Disney Channel’s “Shake it Up” and ABC’s “Dancing with the Stars” and Alexis Jones (shown on right), female empowerment expert, to inspire girls to combat this issue. Girls everywhere are challenged to take ownership of this cause and end bullying at its source by actively spreading nice behavior both online and in their local communities.

As assembly co-hosts, Zendaya and Alexis Jones will answer questions about girl-to-girl bullying, share their personal bullying experiences, and offer empowering advice to help “end the mean.”

“I was bullied in school for my height so I know how it feels when the ‘mean’ never ends,” said Zendaya. “In partnership with Secret Mean Stinks, I want girls everywhere to ‘Gang Up for Good’ against bullying. The Biggest. Assembly. Ever. provides the perfect forum to raise awareness about girl-to-girl bullying while encouraging girls to start choosing nice behavior over mean.”

To date, Mean Stinks has connected with more than 1.5 million girls to spread awareness about girl-to-girl bullying. Throughout this school year, girls can join in a variety of Mean Stinks programs that are designed to encourage and teach girls to stand up to bullying in fun ways, as well as to share their own success stories.